National Waterpark Day
Kalahari Resorts & Conventions is home to America’s largest indoor waterpark resorts – with four locations in Wisconsin Dells, Wisc.; Sandusky, Ohio; Round Rock, Texas; Pocono Mountains, Penn. and a fifth opening in Virginia in 2026. While the brand has strong local market awareness, expanding national recognition remains a key priority as Kalahari continues to grow.
@Itsabuzzworld - Kalahari National Waterpark Day - Wisconsin Dells
Our Approach
To achieve national visibility and engagement, Morning Walk developed a multi-channel PR strategy that included:
Targeted media pitching to secure national and regional press coverage.
Guaranteed market segments for controlled messaging across key DMAs.
Multimedia news releases to amplify brand reach.
Morning show segments customized for various locations.
Influencer collaborations to create relatable, user-generated content.
A celebrity partnership to extend the campaign’s reach through high-profile engagement.
Results
95,197,560
Total Campaign Impressions
836,849
Total Influencer Impressions
49,755 Engagements
2,402 UTM visitors
103 posts
94,360,711
Earned Mentions
238 Earned Media Mentions
35 Guaranteed Market Segment Placements
148 News Release Pickups
3.1 million
Total Celebrity Impressions
224,559 Engagements
4 million UTM Visitors
42 Posts
