Connected Experiences
MW x FM3 combines performance branding, experiential marketing, and customer journey design into one connected growth system - turning live experiences and customer data into long-term brand value.
91%
of consumers are more likely to buy after an engaging brand experience
70%
of experiential participants become repeat customers
89%
of event attendees say a live brand experience drove their purchase decision
230%
Revenue lift when brand and consumer experience work together
OPTIMA UNLEASHED
Building a destination brand experience, MW x FM3 transformed OPTIMA’s SEMA presence from a traditional trade show booth into a connected brand experience, uniting athletes, influencers, customers, partners, products, and fans across eight acres. In four years, OPTIMA Unleashed has become a flagship SEMA destination and a powerful platform for brand awareness, content creation, customer engagement, audience growth, and CRM development.
10,156
New Customer Relations Captured
15.46m
900+
Brand Content Impressions
growth in sales during CRM programs
The Otter Tour
Hands-on brand experience, built around OtterBox's purpose of protecting your mobile world, the tour transformed product protection into a hands-on, multi-market brand experience. Through immersive demonstrations, drop tests, and interactive engagements, consumers were able to see, test, and experience product performance firsthand – driving strong engagement, brand affinity, and sales impact.
22.5
4.8m+
Average minutes of time consumers engaged per visit
23%
Average amount of time consumers engaged per visit
Attendees purchasing OtterBox within 1 week of activation
Holley Fest Events
One brand. Multiple communities. Endless engagement. HolleyFest brings together enthusiasts across muscle cars, trucks, off-road, import, modern performance, and custom builds through a connected, multi-region experience platform. By uniting diverse vehicle communities under the Holley ecosystem, the event creates meaningful engagement opportunities while generating content, strengthening brand affinity, and expanding audience reach.
2000+
105k
Participating Vehicles per event
15
Average automotive enthusiasts’ attendance
years
Building Enthusiast Engagement
Family road trip leveraged a three-year, city-by-city activation strategy with tailored creative, market-specific messaging, and coordinated engagement across consumers, sales teams, distributors, and retail partners to launch the nation's first shandy-style beer and accelerate awareness, trial, and adoption.
Leinenkugel’s
155%
Volume growth launch year
+41%
Growth in year 2
#4
Growth brand among US craft beers
The Ultimate Last Call
Dodge brought its “Last Call” campaign to life through immersive fan experiences, exclusive vehicle reveals, and community engagement. By uniting enthusiasts, influencers, racers, dealers, and media, the program celebrated the end of an iconic muscle car era. The experience drove brand awareness, content creation, and deeper connections within the Brotherhood of Muscle.
10,000+
Enthusiasts Connected
50m+
1,300+
Brand Views Generated
Immersive Brand Interactions