Building Materials
From selling materials to being there at the moment of need
Stay present across every channel where projects take shape. Build awareness early, guide consideration over time, and remain top-of-mind so the brand is chosen when the moment of need arrives.
Building brands to win
Anticipate the needs of builders, dealers, and homeowners. Show up with the right tools, content, and support, turning marketing into a service that helps move projects forward.
306%
higher lifetime value from builders and contractors who have an emotional connection to a brand
Masonite:
Doors That Do More
In long lead cycles and typically low-awareness marketplaces like building materials, products without strong brands are easily swapped for commodities. For Masonite, we built a full brand ecosystem around “Doors That Do More,” bringing product performance, style, and value to life across above-the-line media, channel sales tools, dealer programs, IBS Trade Show booth, CRM, and website.
70%
of consumers become repeat customers after a positive experience with an experiential campaign.
Brown Jordan:
Invest in the good life
For Brown Jordan, we reimagined the brand around a modern interpretation of their mid-century mantra, “Invest in the Good Life,” elevating furniture into a way to live better. The work spanned brand strategy, a full design system and guidelines, website, print campaign, lifestyle films, and showroom design.
2x
faster growth in market share for brands who invest in brand-building than those focused on short-term activation